Game Creators Thinking Out Of The Box
Torrent freak / Ernesto has highlighted a yet another game developer who is thinking ‘out of the box’ and embracing the “torrent part” of being online.
RedLynx recognizes that internet piracy in one form or another is here to stay, and since torrenting is right now the most popular, they decided to move and work with the flow rather than be stagnant or fight it (like the music industry tries, tries and fails fails) .
Last summer the gaming company RedLynx decided to market its new game Trials 2 on various BitTorrent sites. Instead of worrying that the game might end up being pirated, the company decided to upload the bike game themselves as a promotional tool.
“Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves,” RedLynx CEO Tero Virtala, told a panel discussion at the Develop game conference.
The company didn’t upload the full game, but a slightly altered version which excluded the leaderboards that are required to play against other users on the Internet, hoping that it would convert some ‘pirates’ into paying customers.
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