Apple Defends It’s Crazy Policies
What must feel like another slap in the face to its iPhone developers, Apple fully defends and deflects blame for its iphone policies.
Two Sources, the first, TC:
Phil Schiller Grants Interview About Apple’s App Store, Claims Devs Actually Like Approval Process
Phil Schiller, Apple’s SVP of Worldwide Product Marketing, is back on his one-man crusade to defend the App Store from the latest wave of criticism pointed in its direction.This time, Apple is having to battle the news of Facebook’s all-star developer Joe Hewitt quitting the platform, more high profile app rejections, and the rise of Android as an increasingly viable alternative to the iPhone. Schiller has granted BusinessWeek’s Arik Hesseldahl what the publication says is his first “wide-ranging interview on the matter”. Unfortunately, Schiller doesn’t really say anything to quell the growing unrest in the developer community — instead, he’s offered some finely-tuned PR-speak that will placate the vast majority of iPhone users, who are only vaguely aware of the App Store controversies and just need a reminder that Apple is still one of the good guys. But it may only make developers angrier.
The article kicks off with quotes from Hewitt’s recent denunciation of the App Store’s approval process, which he says sets a “horrible precedent for other software platforms” (an assertion I wholeheartedly agree with). The article then transitions into Schiller’s response to the complaints that are frequently levied against the App Store.
None of Schiller’s defenses for the approval process are surprising: he says that Apple has built a store that people can trust, and that between the downloading, billing, and transfering to the phone “it all just works.” Schiller also points out the App Store’s ability to offer parental controls because screeners can categorize apps into different age ratings. Of course, he doesn’t mention that Apple also likes keeping control over the platform because it lets them block anything that could potentially compete with its own products.
As he’s done before, Schiller did admit to some of the App Store’s faults. Hesseldahl asked about the recent Rogue Amoeba debacle, which saw the popular Mac developer’s app rejected because it used some icons that Apple objected to for clearly ridiculous reasons apparently having to do with copyright. Schiller didn’t comment on that case in particular, but addressed some of Apple’s issues with copyright: “We need to delineate something that might confuse the customer and be an inappropriate use of a trademark from something that’s just referring to a product for the sake of compatibility… We’re trying to learn and expand the rules to make it fair for everyone”. The article then notes that Rogue Amoeba will be resubmitting its application with its original icons, presumably with the understanding that it will be approved.
But to developers who have been dealing with the frustrations of Apple’s platform for many months, none of this is particularly novel or encouraging. Schiller has previously stepped in to fix highly publicized App Store blunders, but nothing changes for the vast majority of developers. Likewise, Schiller has previously said that Apple is working on improving the App Store’s submission process, and while I honestly do think they’re making some improvements, their lack of transparency makes it nearly impossible to tell how much progress has been made. And the steady stream of App Store horror stories isn’t showing any signs of letting up.
Even worse, Schiller implies…
Read the rest of the story at TechCrunch
Though indisputably successful, the iPhone’s App Store has been at the center of controversy for Apple this past year. In a rare move, the company’s vice president of marketing Phil Schiller spoke on the record to defend the App Store’s review policies.
Apple has approved over 100,000 iPhone apps to date, but some questionable rejections have brought the company under fire. Among concerned developers, Joe Hewitt, developer of the popular Facebook iPhone app, spoke loud and clear that he would no longer develop for the iPhone because he disapproved of Apple’s review process.
“I am philosophically opposed to the existence of their review process,” Hewitt told TechCrunch. “I am very concerned that they are setting a horrible precedent for other software platforms, and soon gatekeepers will start infesting the lives of every software developer.”
In an interview with BusinessWeek, Schiller (right) explains why Apple has an App Store review process. In short, he said it’s necessary to ensure iPhone customers get what they’re promised. He noted that 10 percent of app rejections are related to “inappropriate” content, while 90 percent have to do with technical fixes, such as bugs. His third main point is that the App Store has an international audience, and thus several governments and political leaders are asking the company what it’s doing to ensure children are not downloading inappropriate content.
Read the rest of the article, commentary and take part in a poll on Wired
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